Internet companies support Net Neutrality Day of Action as FCC proposes rollbacks

"The internet is too important to have policies that change with each election.We encourage all the participants in today's Day of Action to join us in urging Congress to bring this decade-long issue to a close".

Online forum Reddit displayed a pop-up message that slowly loads the text, "The internet's less fun when your favorite sites load slowly, isn't it?" Google has a short blog post defending net neutrality, but its most valuable agenda-setting real estate, the Doodle on, is celebrating designer Eiko Ishioka's 79th birthday.

Tech giants and other companies have successfully fought against previous internet regulations in the past. And some big players, including Alphabet Inc. unit Google, were content with relatively low-key efforts.

"If you have these pure net neutrality rules where you can never charge a company like Netflix anything, you're not ever going to get a return on continued network investment - which means you'll stop investing in the network", he added. Its main search page made no mention of the protest, however, and featured a Doodle honoring the late Japanese artist and costume designer Eiko Ishioka, whose birthday is July 12. Seattle Mayor Ed Murray and the mayors of Boston, New York, and San Francisco, are sending a letter to FCC Chairman Ajit Pai stressing the importance of net neutrality rules.

But the powers at the FCC have already received an outpouring of comments - back in 2014 and also recently, thanks in part to John Oliver - so why would they care about public opinion? But in 2015, then-Democrat-majority FCC passed new regulations to enforce net neutrality, setting new kind of oversight for Internet service providers. An effective protest has a sense of urgency about its mission and is disruptive to both the protestor and the person affected by the action. When you head to Netflix today, you'll see a banner that reads "Protect Internet Freedom". That requires regulation, but Pai is in favor of undoing the internet's classification as a public utility under Title II, a move that would exempt the internet from stricter rules.

Of course, AT&T doesn't actually agree with the aim of the protest - to support the 2015 regulation that the FCC wants to overturn now that Republicans are in charge.

It also noted that you now "don't have to be a big shot to compete" - a reality that could change for smaller companies if net neutrality laws are rolled back.

Mr Sommer said that debate is so much more intense in the United States because we have strong standards backed up by regulations and we have a highly competitive broadband market that allows consumers to switch and choose the provider that best meets their needs.

OpenMedia is urging its hundreds of thousands of USA supporters to take action by contacting Congress and the FCC. They're asking people to contact the FCC and Congress in support of the current rules. It happened in 1996, when Yahoo and thousands of other sites blacked out their homepages in protest of proposed antiporn legislation that could have censored the broader web.

But now, the FCC has announced they're considering less enforcement of Title II, which could give the big, powerful internet companies more power. "Don't believe the hype".

"Legacy" tech companies might be able to buy their way into the "fast lane" of internet service, according to Fortune.